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Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Social media marketing, firms can allow customers and Internet users to post user-generated content, also known as earned media ,digital marketer prepared advertising copy. Social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites. Social media marketing is the use of social media platforms and websites to promote a product or service. Social media optimization is also an effective way of implementing online reputation management (ORM).SMO also refers to software tools that automate this process, or to website experts who undertake this process for clients.If someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.

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